Tuesday, January 11, 2011

boston market

I'm really lacking blogspiration today so I've finally decided to blog about Boston Market. That's what we are having for lunch today at our conference. Chicken, Mac and Cheese, and cornbread...so wholesome.

  • Founded in 1985 bby Steven Kolow and Michael Young of Vero Beach, FL
  • Known as Boston Chicken until 1995; Headquartered was in Golden, CO
  • Now it is owned by Sun Capital Partners in Boca Raton, FL
  • Originally was purchased by McDonalds Corporation for real estate, however they decided the brand was serviceable and let it operate
  • In 2007 McDonalds Corp sold to Sun Capital Partners
  • As of 2007 there were 530 restaurants in 28 states
  • They opened a few stores in australia only to quietly turn them into McDonalds as the market was too competitive
  • Originally specialized in rotisserie chicken, but now offer turkey, meatloaf and ham
  • Baked white fish, hoddock or cod, was also offered on Fridays during Lent.
  • Boston Market has introduced a new marketing campaign called the "Boston Marathon." The competition involves eating 3 whole chickens, 2 pot pies, 8 pieces of cornbread, 6 sides and 2 desserts of choice in under an hour with no help. The competitive eater Nathan "Sweet Potato" Nevins was the inaugural person inducted into the "Wing of Honor" for completing this feat.

No comments:

Post a Comment