mm mmmm ahhhh

Everyone loves diet coke. Seriously, what is it about the diet softdrink that keep us coming back? Even at our conference the diet coke is the first one to go.

• Also known as Coca Cola Light
• Introduced in 1982 as the first brand new coke brand since 1886.
• It quickly overtook tab in sales
• Diet Coke was sweetened with aspartame after the sweetener became available in the United States in 1983;to save money, this was originally in a blend with saccharin
• After diet rite announced they only used Nutrasweet coke followed suit.
•  Diet Coke from fountain dispensers still contains some saccharin to extend shelf life
• Diet Coke does not use a modified form of the Coca-Cola recipe, but instead an entirely different formula.
• Coca-Cola recipe was formulated at the Eagle Drug and Chemical Company
• Originally the idea was to create a Coca Wine, but when prohibition laws were passed it went non-alcoholic to coca-cola
• John Pemberton, the creator, claimed Coca-Cola cured many diseases, including morphine addiction, dyspepsia, neurasthenia, headache, and impotence and sold it in a drug store as a patent medicine.

Advertising Slogans:

• "Just for the taste of it!" (US 1982)
• "The one of a kind" (US 1984)
• "Just for the taste of it!" (US 1986)
• "Taste it all!" (US 1993)
• "This Is Refreshment" (US 1994)
• "Just for the taste of it!" (US 1995)
• "You are what you drink" (US 1998)
• "Get the taste of it" (US 2000)
• "Live Your Life" (US 2001)
• "Do what feels good" (US 2002)
• "It's a Diet Coke thing" (US 2004)
• "Life is how you take it" (US 2005)
• "Light it up!" (US 2006)
• "Yours" (US 2007)
• "Enjoyment" (US 2007)
• "What life should be like." (US 2008)
• "Just for the taste of it!" (US 2009)
• "Hello You..." (UK 2009)
• "I light it" (Spain 2010)
• "Stay Extraordinary" (US 2010)
• "Love it light" (UK 2010)

A Coke Time Line:

• 1982 - Diet Coke introduced, becoming the largest-selling low-calorie soft drink in America.
• 1986 - Diet Cherry Coke introduced in American markets.
• 1997 - Diet Coke changes logo.
• 1999 - Diet Cherry Coke changes logo.
• 2001 - Diet Coke with Lemon introduced.
• 2002 - Diet Vanilla Coke introduced.
  • Diet Coke and Diet Cherry Coke changed logo.
• 2004 - Diet Coke with Lime introduced.
  • Diet Coke with Lemon changed logo.
• 2005 - Diet Coke sweetened with Splenda introduced.
  • Diet Cherry Coke and Diet Vanilla Coke changed logos and have been renamed.
• 2006 - Diet Coke Black Cherry Vanilla introduced.
  • Diet Coke with Lemon and Diet Coke Vanilla have been discontinued.
• 2007 - Diet Coke Plus introduced.
  • Diet Coke Black Cherry Vanilla discontinued.
  • Diet Coke and its 6 flavors changed logo.